|
You don't realize it, but in the next few minutes you're going to learn how to increase your response rates which in turn will assist you in making more sales. How? Listen closely: "Third Party Endorsements Are Powerful."
Now if you're like me, you're probably wondering, how powerful can third party endorsements really be to one's website? Well, listen to this...
Third party endorsements are so effective that in many cases, they will actually increase your sales figures more than a sales letter or advertisement ever could.
Now, stop. I know what you're probably thinking. Haven't we heard over and over again that we need a good sales letter and better yet, have it on our websites? Absolutely true. I will be the first one to admit, all of us need to have a "good, neck grabbing, stop you dead in your tracks" sales letter to catch people's attention.
So allow me to clarify my first statement. It is without exaggeration to say that you need to be "different." You must have that unique marketing advantage that will overwhelmingly distinguish you from your competition.
For example, look for something that is lacking from the majority of websites on the Internet. Sales letters are one. What is another important benefit that IS lacking on many websites? THIRD PARTY ENDORSEMENTS.
Simply put: A third party endorsement is a statement or recommendation about your product or service from a person who is considered a specialist or an authority on the subject that pertains to your product or service.
It could even be from a customer that has used your product or service at which point we call those write-ups "testimonials." Either way, these statements are extremely powerful because people buy things that are honestly recommended from somebody else rather than the seller.
Here's a fact for you: Television and radio ads have been doing this for years. And boy have they been successful! Hey... |
