| won't cost you anything. Email is free, fast and reliable.
Also, you can make the design yourself or hire someone to create it for you. Either way, the printing costs will be zero, since newsletters don't cost money to duplicate.
When you decide to change the layout or the content, once again, no printing costs. You can do it at home, on your own computer.
2. It's time saving
No more putting papers into envelopes, no more glue, no more stamps, no more trips to the store or the mail, no more checking each copy for errors. You can send a great number of emails almost instantaneously.
There are plenty of programs that send emails automatically and provide auto-responders that are time saving and efficient.
3. It's efficient
Any professional will tell you that the key to a successful business venture is a good relationship with your customers. On one hand it will build trust which will entice customers to come to you in the knowledge you'll take care of them. On the other hand, it will keep you wired to their needs, thus enabling you to adapt your offer to fit their requests.
An internet relationship is characterized by the offer of high quality, informative content. If possible, directly on their doorstep metaphorically speaking. Using newsletters, you will be able to send your customers something of value to them instead of a simple commercial add.
More importantly, good content will build up your reputation of industry expert.
The informative articles, as well as the fact your recipients have already agreed to receive it, will ensure your |
