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| Realtors: Forget Your Address? |
It's a large real estate agency, and the company depends on a
steady stream of leads. The website is classy, with delightful
graphic elements and layout. There is well-written copy,
designed to both entice the reader and search engine spiders.
The website was obviously done by a professional and probably
cost a bit of money.
Only the website missing something -- an easily found address
and phone number!
While researching realtor |
websites a few months, we came across
a suprisingly large number of real estate websites where the
contact information was buried. Some websites put their contact
information on a Contact or About Us page. Even worse, a few had
their contact information enbedded in an image. Search engines
don't read text in images. Users can't copy and paste from an
image if they want to copy your address to, say, a mapping
program.
It's like putting a sign above |
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your office building and
forgetting to unlock the door.
Don't bury your most important information. Contact information
should be in the footer of every page and preferably higher on
the website's home page. Each individual listing should have
associated contact information. Real estate is one of the few
types of websites where an interested customer is actually
likely to pick up a phone and call rather than email you.
Sometimes, with |
everything that goes into creating and marketing
a website, the simplest things are left behind. Don't let it
happen to you!
About the author:
S.R. Daley is the web developer for http://www.myrealtyfeed.com and http://RealtyFeedSearch.com.
This article may be republished without changing the content and
the bio box.
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