themselves without breaking the law.
If you’ve ever done business with a Realtor or Mortgage Broker they probably still send you newsletters, recipe cards, sport’s schedules, notepads, etc. If they don’t they aren’t marketing themselves very effectively and you may have found your first client!
The majority of a real estate professional’s business comes from word of mouth - whether it’s repeat business from people who are refinancing their mortgage, applying for a home equity loan, selling their house, renting their house, or from clients who recommend “their guy” to friends and relatives. Whatever it is, it’s in the professional’s best interest to keep their name on your mind.
The frequency with which real estate professionals send out these marketing materials varies. My own Realtor usually sends me a quarterly newsletter along with goodies like flower seeds and notepads throughout the year. Some of the more industrious professionals actually send out newsletters on a weekly basis!
The key is for the professional to get his/her name and phone number in front of as many sets of eyes as possible. When the |
