| secrets to writing Killer Postcards that create a tidal wave of motivated sellers.
1) Write all your text or copy with WIIFM in mind. WIIFM stands for What's In It For Me. The "Me" means the seller, the recipient of your postcard. Write purely in terms of benefits to them, NOT what you'll get out of it, nor very much about you. Focus on what will excite them, what will you do for them, what can you truthfully say to make them believe you can help them.
2) Headline with WIIFM. Develop a large, bold headline of 10 - 20 words that gives your best, boldest "WIIFM punch" to them, and put it at top of both sides of postcard. For example : "Can you really sell your home in days? Don't list with an agent or put a ForSale sign out, until you read this". Another example: "Are you frustrated because you want your home to sell overnight? You now have an easy solution for problems like: fixer-uppers, bad tenants, back payments, estate, eviction, bankruptcy, divorce or foreclosure"
3) Make the recipient's name/address as personal as possible. You don't want to look or seem like junk mail, so when you address the postcard don't use 'Resident' or 'Homeowner' or 'Mr. Smith' or 'Mrs. Roberts'. Try to simply use firstname and lastname : 'Susan Johnson'. You can also consider handwriting (or using a handwriting font) the recipient's info.
4) Use a photo of yourself-a head shot taken at a studio-to make you 'real, friendly, likable, trustable' to the seller. The sooner the seller feels like they know and trust you, the sooner they'll call you and |
