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| Property Casting - Podcasting for the Real Estate Industry |
Propertycasting is the commercial application of podcasting for
the real estate industry. Propertycasting involves the
distribution and publishing of audio and video feeds, that offer
real estate information delivered over the Internet, for on
demand listening.
This is a new step in the evolution of on-demand real-esate
information delivery, making it accessible, informative, useful
and appealing. This mix presents the real estate industry with a
very unique opportunity to reach its target audiences through
this new medium. Those individuals, who are already seeking real
estate information actively, will use RSS subscription
technology built into each podcast feed, to receive information
immediately as it is updated by the real estate firm. With one
click of a button, a user can subscribe to a feed that may be
interesting, and any related information that is ever updated to
that feed will be automatically processed to their personal
aggregator. An aggregator is able to subscribe to a feed, check
for new content at user-determined intervals, and retrieve the
content.
To take this process one step further, podcasting publishes
each feed with the capability to be |
transferred to any portable
audio or video device. So with the growth of the ipod and all
the other portable media devices, you have the ability to grab
propertycasts and place them on your portable player for
listening or viewing. Most users attach their portable players
to their computers daily or weekly, and once the player is
attached they automatically receive the new propertycast updates.
Here is an sample propertycast:
http://whatiwantpodcasting.com/pods/video/PropertyCast_Large_Wind
ows.wmv
The flexibility of this medium is what will drive the growth of
propertycasting tremendously over the next few years. Currently
the most useful application for real estate organizations
worldwide, is complimenting already existing real estate web
pages with audio and video feeds. These propertycasts detail
important notices and information that may be prudent, along
with a quick marketing pitch from a broker. These can be used
for seasonal marketing activities, special events, or monthly
updates.
For years and years, associates and brokers have been sending
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property listing updates. These propertycasts can be
inserted into your existing listing pages. Most firms have
numerous web pages which deliver real estate information in text
and pic format. By providing an audio or video link on that page
it gives the user a different and much more effective format for
receiving the information. This is also a great way to teach
your existing users how to start utilizing propertycasting
services.
The popularity of portable on demand information will grow even
greater as wireless internet services continue to flourish
across the country. These portable devices will no longer have
to be connected to the internet; they will receive information
wirelessly as it is updated. In addition, as cell phones and
portable devices continue to merge together, the market grows
larger.
For firms that have thousands of employees or brokers, the
distribution of company information is very important, and once
again this offers each institution a method of on-demand
delivery which is convenient to all.
There are numerous uses for propertycasting currently, and over
the next few years it will explode in popularity. It is
beneficial to |
institutions as well as the consumer, and it will
be seen as a great tool in any real estate organizations'
operations.
This Article was written by Ryan M. Hoback, CEO of What I Want
Podcasting.
What I Want Podcasting offers you the ability to record
customized audio or video real estate listings in your area. Our
mobile podcasting studio will travel to each location to film
your properties and /or record your audio information listings.
Our mobile studio brings the video equipment to your property
location, and then the agent uses our mobile audio studio to
record his voice-over on site.
http://www.WhatIWantPodcasting.com
About the author:
Ryan Hoback is CEO of What I Want Podcasting. They specialize in
developing podcasts & nanocasts for a wide range of industries.
Their development team guides each client through the process of
creating podcasts that incorporate brand integration and deliver
the target message through a positive visual & listening
experience.
http://www.WhatIWantPodcasting.com
info@WhatIWantPodcasting.com
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