| rank lower than sites that have descriptive text talking about real estate and selling homes.
- Alt-Tag your pictures. When you place a picture of your homes on your site – always add an “alternate description” to the picture. This description will be shown even if your picture doesn’t load correctly. In fact, some search engines regard descriptive alt-tags as a plus in their ranking calculations.
- Fill Your Keyword Meta-Tag: Make a least of 10-15 keywords that describe your site and include these keywords in the keyword meta-tag on your site. Caution – don’t stuff this tag with hundreds of keywords. This tactic worked in 1996 but it doesn’t work now – in fact most search engines will ignore the tag if it is “stuffed” with random keywords.
Telling the World Your Open for Business: Ok. You’ve found a great keyword in Overture and made your web site absolutely irresistible to the search engine spiders. Now it’s time to submit your real estate lead generation site.
Now I know there are tons of free search engines out their and if you want to submit to them that’s fine. However, I’ve found the vast majority of search engines to be a waste of time because they just don’t get any traffic.
I recommend concentrating your efforts on Overture.com, Google and if you have $300.00 to invest – on Yahoo. Here’s a hot tip, almost everyone uses Google’s search engine listings. So submitting your site to Google will give you the best bang for your buck, especially because it’s free (for the moment).
Search Engine NO-NO
Here are some search engine tactics some realtors use that don’t work and can even get your site banned by the search engines!
1. Submitting to FFA (Free For All) Sites – FFA sites are pages that allow you to list your site for free in return for your email address. Millions of hapless users submit their site to these pages in the hopes of getting quick traffic. These sites have been proven not to work and are generally considered a nuisance. So much so that if a |
