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When a homeowner decides to sell their home themselves they can count on the fact that more than 20% of all home sale transactions are For Sale By Owner (FSBO) deals. They can also take comfort knowing that more than 80% of the home buying public start their home search on the Internet. What this means is the “level playing field” so many Internet experts talk about is going to work in the FSBO’s favor. Home buyers will be exposed to a fsbo property online as often as an MLS property.
Property searches for the most part are local which means a buyer is looking in a specific location for a home and a properly marketed FSBO will garner as much Internet activity online as any realtor’s listed home. Perhaps even more as the FSBO can control the amount of offline advertising that will direct buyers to their home information online. For sale by owner websites such as
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