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| Greeting Cards as Client Gifts |
The act of giving a greeting card instead of simply sending an advertisement to a client is a very powerful tool in creating a bond between customer and business. Too often this tool is wasted by missuses, and if not done correctly it can actually breakdown the relationship.
Choosing the right card is the most important factor! This is an opportunity to make a real impression on your client. This is an opportunity to make them feel valued and appreciated. Sending a card with a picture of a rustic looking home to someone who just purchased a contemporary split level house is a wasted opportunity. Chances are the card will be glanced at and then tossed |
aside.
A better choice for this client might be a postcard from a modern art museum slipped into a photo frame. This turns the card into an actual gift that can be displayed or even framed and hung on the wall.
This kind of customization is time consuming but the effect on your client will pay off in referrals. The key is database segmentation and carefully compiled client records. Treating each client with care, as individuals, will help you grow your business. There are hundreds of ideas for creating "gifts" for your clients. Here are just a few examples to get your creative juices flowing.
Vets, pet groomers - Photograph your client's pet |
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and put it in a photo frame to be sent at Christmas.
Send greeting cards to the pet directly with a coupon for dog treats or other pet supplies from a local pet supply store.
Real Estate Agents - Photograph your clients new home. Make 20 copies, put them in photo frame cards and give them to your client as "we've moved" cards to send to their friends. (not recommended for fixer upper homes)
If your client lives at the beach send cards with ocean motifs.
Go to mapquest or yahoo maps print out the map of the immediate area of your clients new home make copies and slip into a photo frame. Mark their house's location with a happy |
face.
Auto Repair or custom shop Take before and after photos, slip the "before" photo into a photo card and attach the "after" picture to the inside of the card when you ask for referrals.
These are just a few examples of the power of greeting cards in making a real connection with your clients. The cost $5-$10, but the result is a card that has real meaning to the client. This kind of greeting card will generate conversation and referrals. A word of caution...be sure the photographs are close ups with the pet (no red eye please), house or car clearly visible.
About the Author
Owner, Lasting Impressions 2 unique corporate gifts and greetings |
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