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We’ve all heard it said, “The most important thing in real estate is LOCATION, LOCATION, LOCATION!” For years real estate agents have been peddling that line. To that I reply, “RUBBISH, RUBBISH, RUBBISH!”
We’ve all heard it said, “The most important thing in real estate is LOCATION, LOCATION, LOCATION!” For years real estate agents have been peddling that line. As many will say, “it’s the reason why real estate does or does not sell.”
To that I reply, “RUBBISH, RUBBISH, RUBBISH!”
Sure, location is important, but to elevate it to the status of “the most important reason” is in my opinion, unjustified.
In truth, there are 4 key factors that determine whether or not real estate sells. They are:
- PRICE
- CONDITION
- MARKETING
- LOCATION
You’ll notice I put location last on the list. Now don’t get me wrong, location is important, but to say it is the most important factor in any real estate sale is just not true! Let me explain...
Of the four, location is perhaps the least important because of one often overlooked point, which is – Location cannot be changed by anyone in the real estate negotiation process. Just think about that for a |
